tado° UK launch

Please contact me if you have any questions:

Stefanie Sedlak

Stefanie Sedlak

Tel.: 0203 6956392

tado° UK launch

Munich, 29 October 2013 – Every year, when the days get shorter and the temperature outside starts to fall, the same discussion takes place in many households: how can we reduce heating costs and still keep the house nice and warm? Now the technology start-up tado° presents the answer to the rising cost of heating and a modern, environmentally friendly lifestyle for UK homes.

One third of the energy consumed around the world is used for heating or cooling buildings. The systems used for this are controlled by non-smart technology that has been outdated for decades. “ Our number- one motivation for developing tado° was to tackle this issue and make a significant contribution to the energy transition ,” says company founder Christian Deilmann. tado° is a completely new kind of smart heating control that not only to makes everyday life easier, it also makes the home more comfortable and enables customers to cut their heating costs by an average of 27%*.

Last November tado° brought its intelligent, smartphone-based heating control to market in Germany, Austria and Switzerland. Starting from the beginning of November tado° officially starts shipping its product to the UK. “We have adapted our mobile app and developed a new connector kit especially designed for UK homes,” explains Christian Deilmann.

tado° is the first heating app that automatically adjusts to the residents' daily lives, which means it is kind to the bank balance as well as the environment. It's also incredibly convenient, because once it has been installed, the user can simply relax and let tado° do the work.

The tado° solution - what makes it so smart?

Whether going to work as usual or taking a spontaneous weekend break with the family – the tado° application on the residents’ mobile phones detects when the last person has left the house, with no user action required. A signal is then sent to the heating system to turn down the temperature. As soon as one of the residents starts to head home, tado° reacts immediately and warms up the house to the desired temperature. It even takes sleeping times into account, reducing the temperature to a lower chosen setting. Since no two buildings are the same, tado° learns about all the significant properties of a home in just a few days. For instance, how quickly it cools down or how the sunshine influences the interior temperature. This information is used to develop control strategies that will get the house to the desired temperature in the most efficient way possible. These strategies can also make use of current weather forecasts. If the sun is going to shine the next day, tado° will automatically take this information into account and heat on a lower setting.

Why tado°?

Whether you have a regular schedule or not, whether you live in an old or a modern building, with your family or on your own – with tado° you are perfectly equipped for the upcoming heating season. With the help of tado°, everyone can easily make a contribution to climate protection. Founder Johannes Schwarz says: “ We were not convinced by any of the solutions available on the market. We were looking for a solution that, in terms of design and function, fits in perfectly with people's lives – not the other way around .”

Using the tado° app on a smartphone or a computer, users can keep an eye on how tado° is working for them and how their energy usage is being optimized – even while on the move. With the direct cost comparison, users are just a finger-click away from viewing the day's approximated heating costs both with and without the intelligent tado° control. What's more, users can set their own priorities for their smart heating system. What comes first, bigger savings or more comfort? And if users want to take the wheel themselves, they can simply input a desired temperature manually – from anywhere in the world.

How does it work?

The sleek white tado° Box that comes with the order establishes a connection with the central heating. It can be installed by the customer in a few simple steps and is compatible with almost all boilers. “Using our intuitive online guide, tado° can be installed in less than half an hour. Currently 97 percent of our customers install tado° themselves and are delighted at how easy the process is,” explains Christian Deilmann. There is also an option to book an extra installation service.

Price and availability

The tado° app can be downloaded for iOS and Android free of charge. The Connector Kit, which hooks the heating system up to the web is compatible with almost all heating systems, regardless of the manufacturer. The Connector Kit is available to buy with lifetime service from www.tado.com/gb/shop/ for £249 or to rent for £6.99 on a monthly contract. Flex customers who decide for the rental plan even enjoy a savings guarantee. “Anyone who hasn't cut their heating costs by at least £100 per year in the first year will have their rental payments for the last 12 months refunded,” explains Leopold v. Bismarck, CMO of tado°.


High-resolution images are available here: https://www.tado.com/gb/press

About tado°

tado° is the Smart Thermostat for private households, small businesses and shops. It senses when the last resident leaves the house and turns down the heating. It also takes current weather forecast data and building characteristics into account. The additional digital boiler protection tado° Care provides certainty that the heating is operational by preventing damage before it occurs and offering immediate help in case of malfunctions. With its fully automatic climate control, tado° not only makes everyday life easier, it makes your home or place of work more comfortable and helps you save money and energy.

tado° was founded by Christian Deilmann, Johannes Schwarz and Valentin Sawadski in 2011. The team has been working on the development of tado° at the headquarters in Munich since 2010. After going to market in November 2012 and gaining tens of thousands of users in the EU with the tado° Smart Thermostat for heating systems, the team globally launched tado° Cooling, a Smart Thermostat for air conditioning units.

The name “tado” is derived from the Japanese greetings “tadaima” and “okaeri”. Loosely translated, they mean “I'm home” and “Welcome home”.”

For more information, please visit https://www.tado.com/gb/

Press Contact

tado° GmbH
Stefanie Sedlak
Lindwurmstraße 76
80337 Munich

+49 89 416 156 64 1

tado° Inc.
Stefanie Sedlak
158 Linda Street
San Francisco, CA 94110 / USA

+1 415 800 4087

Managing Directors: Christian Deilmann, Johannes Schwarz, Leopold von Bismarck
VAT-no: DE280012558 | HRB 194769, Munich, GERMANY


*Beta test in winter 2011/2012 with German users. The end customers in the test made energy savings of 12-40% (compared to their heating behaviour before using tado°).

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