A consumer survey on how the British see the smart home market in Great Britain

What is the definition of a smart home? Is your home smart if your TV is connected to the Internet? A tricky question, for which most people have a different answer. For Duncan Chamberlain, UK and Ireland sales director at tado°, a smart home is a home in which smart products are used to improve and to enhance the quality of life.

43% of UK homeowners own a smart home product

The smart home market is growing well according to market research conducted by OnePoll for the Smart Home Forum*, in celebration of Smart Home Week which is taking place from 21st to 27th May 2018. The survey shows that 75% of British people have already heard of a smart home, and that the number of people that actually own a smart device has rocketed up to 43%, compared to only 27% in 2017. People appreciate the benefits that smart technology can bring, such as energy savings and comfort through smart thermostats, reassurance about security thanks to smart cameras, or convenience by simply using voice to control devices. This is not surprising considering that, according to the Energy Saving Trust, 62% of annual household bills were for heating and hot water alone.