So one day our team sat in a japanese restaurant having lunch. we thought about how we could name the company we were about to build – an often underestimated challenge. a friend who joined us for lunch mentioned the japanese word “tadaima” (ただいま。) which basically means “I’m back home”. It is used as a salutation when coming home to greet everyone who is already there. family members will usually reply “okaeri” (おかえり) which means “welcome back” to express their happiness about the returning friend. since we wanted the name to be concise, short and with as many vowels as possible we figured that tado° would be a good bet. so here we are with a name we hope all of you out there like as much as we do. let’s change the way people heat their homes – together. we are looking forward to it!
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