Toon is CEO at tado°. Previously he served Philips Electronics NV as Vice President, where he led the EMEA Consumer Division. As Vice President of Compaq Computers he started the Compaq Consumer Division in EMEA and lifted it to the number one market position. In early 2000, he took over the CEO position from the founder of Jobline AB, one of the first online recruiting companies, and within one year, successfully scaled the company to three divisions in nine countries, quadrupled revenues, and listed the company on the Stockholm Stock exchange. More recently, Toon served as President and CEO of GN Store Nord and GN Netcom, the Danish headset maker where he successfully redesigned its value chain and transitioned it to a scalable and well-positioned leader in the headset industry. Toon holds an engineering degree from the Technical University of Eindhoven. At tado°, Toon is responsible for the main company strategy, company valuation, our sales channels, operations and value chain management.